Holy crap, we did it.

52 weeks. 52 covers. 52 stories. 52 SMYLO moments that made you question our professionalism (in the best way).

I'm not gonna lie – when we launched MYLO Mag, I had no idea if anyone would actually read this thing. Would people care about promotional products enough to subscribe to a weekly magazine about them? Would our industry insights land? Would anyone laugh at our jokes?

Turns out, YES to all of the above.

This year has been absolutely bananas in the best possible way. We've celebrated incredible brands, showcased game-changing products, and somehow convinced you all that reading about branded merchandise could be the highlight of your Tuesday morning.

But here's what really gets me fired up: watching this industry finally embrace what we've been preaching forever. Quality over quantity. Strategy over shortcuts. Relationships over transactions. It's like the promotional products world collectively decided to stop settling for mediocre, and I am HERE for every minute of it.

To everyone who's been riding shotgun on this wild MYLO Mag journey – thank you for letting us into your inbox every week. Thank you for sharing our stories. Thank you for trusting us with your brand challenges and celebrating the wins with us.

To our team who somehow pulls this off every single week while juggling actual client work – you're absolute legends.

And to Issue #52 specifically – you beautiful milestone, you – thanks for reminding us that consistency pays off, passion projects matter, and there's always room for one more branded celebration.

Angie H.
Editor-in-Chief & Chief Excitement Officer
MYLO Mag

P.S. – Seriously, thank you for reading. Now go tell a friend about us. We've got merch to revolutionize.

The story matters, the design means everything! The lasting impression - makes the heart sing.

The Industry Finally Gets It

With our team's combined 70 years in this business – from seasoned veterans to our eager young buckaroos – we've been watching, waiting, and frankly getting a little impatient for the promotional products world to evolve beyond cheap pens and shrinkable t-shirts.

And suddenly, everyone's speaking our language.

The shift is real, and it's beautiful. Clients aren't just asking for products anymore – they're asking for experiences. They want to know who's behind their brand representation. They want sustainability reports, design consultations, and strategic thinking about how their promotional investments actually serve their bigger picture.

AI is revolutionizing how we approach design and customization. People are craving immersive, creative experiences with their brands. The demand for quality, purpose-driven promotional products isn't just trending – it's becoming the baseline expectation.

Finally.

All The Essentials that bring thoughtful energy and inspire gratitude.

The Great Awakening (About Time)

Here's what's happening: businesses are realizing that everything with their logo becomes a reflection of their brand values. Where that branded item ends up, how long it lasts, whether people actually want to use it – it all matters.

We're seeing clients completely reallocate their promotional spending. Instead of ordering 1,000 cheap items to throw at a trade show, they're investing in 300 thoughtfully designed pieces that people will actually keep, use, and associate with positive brand experiences.

The hands-on approach is everything. Clients want collaborative design sessions. They want to understand materials, production processes, and impact. They want partners, not just suppliers.
Sure, there's still plenty of questionable swag floating around out there (we've all seen the tragic branded items that make us weep for logos everywhere). But the tide is turning, and we're here for every minute of it.

Why Trust Matters More Than Ever

The Neolyt Makes Brands Shine Bright Like a Diamond

Even with Amazon and global brands flooding social channels with promotional product options, what we're seeing is a flight to quality relationships. It's not just about who can deliver fastest or cheapest anymore – it's about who has your back when you need strategic thinking, creative problem-solving, and designs that actually make sense for your brand.

When every promotional product decision becomes a brand statement, you want partners who understand the assignment. You want teams who've been doing this long enough to know what works, what doesn't, and how to navigate all the spaces between.

The MYLO Method: Serious Business, Ridiculous Fun

So where does that leave us? Right where we've always been – obsessed with the intersection of strategic thinking and having a damn good time while we work.

It’s the teamwork that makes the dream work!

Our approach hasn't changed: we take your brand seriously, but we refuse to take ourselves too seriously. We'll spend hours researching the perfect sustainable fabric for your team hoodies, put in all the efforts for perfect design, then celebrate the win with entirely too much excitement and a smack on our infamous studio gong or a cocktail served across our swagbar.

We believe promotional products should promote something worth promoting – your values, your culture, your ridiculously high standards for what goes out into the world with your name on it.
The industry is finally catching up to what we've been preaching: promotional products aren't just marketing expenses – they're brand investments that deserve the same strategic attention as any other customer touchpoint.

Here's Where You Come In (Yes, You)

After 52 issues of sharing our best ideas, industry insights, and carefully curated moments of workplace humor, we want to flip the script.

What do you want from us? From this evolving industry? From your promotional products experience?
Are you here for the strategic trend analysis and behind-the-scenes stories? The product spotlights that introduce you to game-changing options? The honest conversations about where this industry is headed? Do you or your company want to be featured on the cover? Cause we will put you there! Or are you just here for the SMYLO section because life's too short not to find joy in the middle of your workday?

(Spoiler alert: it's probably all of the above, and we're absolutely here for it.)

The Next 52 (And Beyond)

As we gear up for another year of MYLO Mag, we're making some promises:

We'll keep championing the evolution toward strategic, thoughtful promotional products

We'll continue celebrating the brands and people doing innovative work in our space
We'll never compromise on quality just because everyone else is racing to the bottom
The SMYLO section stays – because if we can't find humor in our workdays, we've lost the plot entirely

But most importantly, we're committing to this ongoing conversation. The promotional products industry isn't just catching up – it's accelerating into something that genuinely adds value to people's lives and brands. And we want to be right there in the thick of it, helping you navigate this exciting evolution.

So, What's It Gonna Be?

Issue #52 feels less like an ending and more like validation that we've been on the right track all along. We've spent this year documenting an industry that is constantly changing in a direction that we have been advocating for since day one.

Now we want to spend the next 52 issues (and beyond) helping you make the most of this shift toward strategic, relationship-driven, quality-focused promotional products.

So hit us up. Tell us what you love, what you want to see more of, and what questions you have about navigating this evolving landscape. We're listening, we're learning, and we're probably going to turn your insights into content because that's what we do.

Here's to year two of proving that promotional products can be strategic, sustainable, and surprisingly essential to building meaningful brand connections.
Now, who wants to celebrate?.

52 Weeks = 1 Year